10 Tips for Better Bannering
The goal of using a banner is to grab people’s attention, even in a city where there are billboards and signs competing for every glance. It’s a high profile way for union organizers to get a message to the public. You’ve probably seen a labor dispute where this tactic was used. A banner might read something like, “Shame on Acme Builders/Labor Dispute.” It can be very effective if done properly. Here are some tips for maximum visibility and effectiveness.
- Keep the Headline Brief – Limit your words to seven or less. Anything more and people will lose the message.
- Make a collapsible PVC Frame – Assemble a sturdy portable frame made from inexpensive PVC pipe.
- Recruit Volunteers - The more volunteers the better. It sends a message to the public that real people are behind the dispute.
- Avoid High Winds – A banner tends to act like a sail even in the slightest winds. Order a union made banner with plenty of grommets and secure it with ball bungees.
- Pick a High Traffic Area – Set up along busy traffic routes for drivers and pedestrians to see. Get the message to as many people as you can in the shortest amount of time.
- Choose the Right Time – Make the biggest impact by timing your activities for peak traffic and maximum visibility.
- Hand Something Out - Distribute leaflets, stickers, or buttons. This is an opportunity to connect with the public. You could also collect signatures on a petition.
- Turn Up the Pressure – In the beginning start out slow and each day increase the amount of time and the number of volunteers. Your mission is to create a situation that builds momentum.
- Never Fold a Banner – Avoid leaving permanent creases and wrinkles. Gently roll-up the banner when you are finished.
- Enjoy Yourself – Show enthusiasm for what you’re doing. Your delivery is as important as the message on the banner.
